A Beginner’s Guide to Optimizing Your Website for Local Search Intent

https://www.scribd.com/document/1038532244/Is-Investing-in-Google-SEO-Worth-It-If-Your-Website-Isn-t-Showing-204865

If you’ve ever typed “plumber near me” and then clicked three results that all looked the same, you’ve seen the real problem local search intent tries to solve. People are not shopping in the abstract