A new guard of European SEO founders is ditching standard playbooks for...

https://highstylife.com/why-do-some-seo-agencies-feel-like-bootstrapped-software-companies/

A new guard of European SEO founders is ditching standard playbooks for proprietary tools and deep research. These builder-operators treat search as a product challenge, not a volume game. Stop hiring agencies by pitch. Start auditing their engineering.