Canned RTD cocktails are popping up next to craft beers, and it's no accident....

https://elizabethsinsightfulperspectives.tearosediner.net/why-do-people-say-variety-is-reshaping-drinking-habits

Canned RTD cocktails are popping up next to craft beers, and it's no accident. Think backyard BBQs where a refreshing vodka soda pairs just right with your favorite IPA