Changing your SaaS pricing can boost revenue but may also drop conversions. One...

https://garrettsinsightfulchat.wordcanopy.com/posts/why-my-dashboard-shows-22-revenue-lift-but-my-back-of-napkin-math-shows-a-drop

Changing your SaaS pricing can boost revenue but may also drop conversions. One study found a 31% revenue lift came with a 22% conversion dip