Changing your SaaS pricing can boost revenue but often lowers conversion...

https://emilyscoolnews.urbanvellum.com/posts/pricing-increase-made-sales-cycles-longer-does-that-explain-conversion-loss

Changing your SaaS pricing can boost revenue but often lowers conversion rates—a tough tradeoff to balance. One study found a 31% revenue lift came with a 22% drop in conversions