Dark data is all the information companies collect but never use. Studies show...

https://www.beacon-bookmarks.win/dark-data-is-the-inactive-information-companies-store-but-rarely-use-it-can-be

Dark data is all the information companies collect but never use. Studies show 60-80% of data stays inactive, costing businesses up to $2.5 million each year. Ignoring this data wastes storage space and misses chances to boost efficiency