Ecommerce specialists know tight margins leave little room for wasted spend....

https://milosinspiringjournals.talesignal.com/posts/how-do-specialist-ecommerce-marketers-approach-retention

Ecommerce specialists know tight margins leave little room for wasted spend. They plan around how shoppers compare prices, reviews and delivery, then improve product pages and campaigns to bring in more profitable orders—not just more clicks.