Every missed call is a potential client walking into your competitor’s office....

https://weekly-wiki.win/index.php/How_to_Build_Natural_Call_Scripts_That_Don%E2%80%99t_Scream_%22Third_Party%22

Every missed call is a potential client walking into your competitor’s office. I spent nine years auditing intake logs, and the data is clear: if you aren't answering live, you're losing revenue