How a 120-Person Sydney Retailer Turned Video into a Business-Wide System That Changed Growth Timelines

https://www.mediafire.com/file/rrea52dijsjn9gc/pdf-78991-87935.pdf/file

How a Mid-Market Retailer Found a Single Video Moment That Rewrote Its Priorities In early 2023, a Sydney-based retailer with 15 stores and an online channel faced a familiar problem: traffic that didn’t convert, rising customer service