Most agencies are trapped on the service treadmill with margins stuck at 30%....

https://www.seo-bookmarks.win/most-agencies-are-stuck-on-the-service-treadmill-where-retainers-rarely-clear

Most agencies are trapped on the service treadmill with margins stuck at 30%. You’re already building custom tools for your own team, so why not turn them into software? Moving from services to products can push those margins past 70%.