Most copier companies hide behind complex contracts and surprise fees. eCopier...

https://worldvectorlogo.com/blog/ecopier-solutions-branding-case-study/

Most copier companies hide behind complex contracts and surprise fees. eCopier Solutions took a different path. By stripping away the industry jargon, they leaned into radical transparency with $5-a-day pricing and a ironclad promise of no price hikes