Most marketers chase clicks, but the real win is shares. If your audience...

https://bizzmarkblog.com/the-publish-and-pray-myth-a-guide-to-strategic-content-repurposing/

Most marketers chase clicks, but the real win is shares. If your audience doesn't pass your content along, your reach hits a hard ceiling. It turns out 60 percent of people share content without even clicking the link