Old school rank tracking is dead because it misses the reality of AI-driven...

https://www.bookmark-fuel.win/rank-tracking-is-obsolete-ai-overviews-have-triggered-a-30-ctr-drop-in

Old school rank tracking is dead because it misses the reality of AI-driven search. We are seeing a 30% drop in CTR across EU markets as AI Overviews steal the traffic. Zero-click is now the norm