Rank tracking is becoming a vanity metric. With AI Overviews causing a 30% drop...

https://blogfreely.net/murciajpvo/stop-writing-keyword-briefs-how-to-write-entity-rich-briefs-for-llms

Rank tracking is becoming a vanity metric. With AI Overviews causing a 30% drop in EU click-through rates, the new focus is on zero-click visibility. You need real-time data to track where your brand appears in generative answers