Rank tracking is dead. With AI Overviews dropping organic CTR in Europe by...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is dead. With AI Overviews dropping organic CTR in Europe by nearly 30%, we have to stop obsessing over blue links. The rise of zero-click results means we must pivot toward AI visibility tracking