Short brand names in digital gaming perform better because they fit neatly in...

https://sierra-wiki.win/index.php/Why_a_Short_Name_Can_Still_Fail_if_the_Interface_and_Tone_Are_Messy

Short brand names in digital gaming perform better because they fit neatly in mobile headers and icons, making them easy to spot. They’re also simpler to say and remember, which helps players find and talk about the game more quickly