Short brand names win in digital gaming because they fit neatly in mobile...

https://landensinsightfulperspectives.wpsuo.com/invented-name-vs-real-word-name-which-is-easier-to-find-online

Short brand names win in digital gaming because they fit neatly in mobile headers and look clear on tiny app icons. They’re easy to say and remember, which helps players find your game faster when they search