Today’s shoppers are smarter and more cautious than ever. Because they can...

https://research-wiki.win/index.php/Why_Does_Unclear_Pricing_Make_People_Assume_Hidden_Fees%3F_The_Psychology_of_Trust_and_Transparency

Today’s shoppers are smarter and more cautious than ever. Because they can access detailed reviews and competitor comparisons on their phones within seconds, they won't gamble on a brand they don't trust. To win, you must stop hiding the details