Traditional rank tracking is dead because it misses the messy reality of AI...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Traditional rank tracking is dead because it misses the messy reality of AI Overviews. We’re seeing a 30% drop in organic CTR across Europe as search becomes a zero-click experience. Agencies can't just send static reports anymore