We don't wait for apps anymore. You expect fast loading and seamless cloud sync...

https://mega-wiki.win/index.php/The_Death_of_the_Lean-Back:_Why_%22Passive_Watching%22_Is_Losing_the_War_for_Our_Thumbs

We don't wait for apps anymore. You expect fast loading and seamless cloud sync across your devices. We want entertainment that knows our taste through personalization. If an app wastes time, we move on