When a SaaS company raised prices, conversion rates dropped by 31%, but revenue...

https://seo.edu.rs/blog/is-it-normal-to-lose-31-conversions-for-a-22-revenue-lift-on-pricing-11180

When a SaaS company raised prices, conversion rates dropped by 31%, but revenue climbed 22%. Using Sequential Mode, we explored how this tradeoff plays out in real numbers