What I Learned When a Client Launched into Three New Markets at Once: Change Tolerance Tested and Found Wanting
https://wiki-planet.win/index.php/When_Tool-Specific_Delivery_Broke_a_Triple-Market_Launch
We rolled into that project thinking this would be another standard market expansion: a few localized configs, language packs, and a sprint or two of integrations. The client wanted to open in three markets simultaneously. It sounded bold